Heineken is internationally renowned for the richness of its music experiences. Its latest music platform, Heineken Live Your Music, is built on the collective passion for experiencing music. A global movement born out of different music styles but with a shared love for music itself.
In coming months, Heineken Live Your Music will feature ear-bending innovations, experimental collaborations and unparalleled access to live music experiences across the World of Heineken. Live Your Music will take a fan’s eye view of the music that powers our lives.
Malaysia’s music fans got their first sip of Heineken Live Your Music on Friday 1st of April at KL Live with groundbreaking DJ megastar and global phenomenon Hardwell and his Go Hardwell or Go Home live show.
The 2,800 strong crowd saw KL Live come alive with a line up that included Malaysian talents HypeEmBeats, B.A.T.E and regionally acclaimed DJ duo Goldfish & Blink, electro house wonder Kill The Buzz and twice ranked World #1 DJ in the acclaimed DJ Mag Top 100 DJ Poll, Hardwell.
Hardwell, the 25-year old Dutchman said: “It’s really important to stay on point and to come up with something new. At my night of Go Hardwell or Go Home, we go all the way. Not just from my part music-wise, but all the show elements, the visuals, and everything. It’ll definitely be one of your nights to remember.”
The hard-hitting music served through the night was accented by high-octane visuals taking the deserving Malaysian fans on a breath-taking journey.
LED encrusted silicon wristbands donned by each guest simultaneously illuminated in green during the Heineken Green Moment, creating a canvas of wristband pixels throughout the 2-storey dance floor. The Malaysian premiere of this revolutionary crowd activation saw the sea of fans light up in-sync to the beats of Blink & Goldfish’s track “Back Again” in flashes of green and white, marking the momentous Malaysian launch of Heineken’s latest music platform which places fans front and centre in a wave of upcoming progressive music experiences; Heineken Live Your Music.
“Heineken Live Your Music is a prospect that we are extremely excited about and one that is very close to our hearts. It’s a global music platform that puts music fans centre-stage and brings their stories to life, sharing their experiences and ideas with other music fans. We’re looking forward to knowing more about the ways our consumers enjoy music and using that knowledge as a way for the brand to elevate those experiences and redefine the way they see, hear and access music in the world around them,” said Loh Ee Lin, Marketing Manager of Heineken Malaysia.
In a world full of digital noise, music marks many of the most memorable moments in our lives. The thrill of your first music festival. The DJ who transformed the last night of your holiday into the best night of your life. The music that soundtracks life’s greatest challenges. The songs that put a smile on your face on a dull Monday morning. The tracks that make you feel alive.
Working, training, singing, touring; you bring your music to life. Heineken wants to Live Your Music with you.
Following Go Hardwell or Go Home at KL Live on Friday 1st of April 2016 Heineken Live Your Music will spring into action across Malaysia.
For more information and announcements, visit www.heineken.com.my or follow @heinekenmy on Instagram